The Ikea Metro

At first glance you would be forgiven for thinking this is just another photo of just another room set. It’s not. It is actually the Paris Metro and the furniture you see is Ikea’s new brainstorm in marketing (the person who thought of this should be promoted a-sap) where commuters can sit and interact with the product.

If you happen to be going to Paris any time between now and 24th March, be sure to make a pit stop at one of the four metro stations to have a look!